Personalisation & Atelier
Ferraris are designed, engineered and manufactured at Maranello to reflect the marque's excellence in terms of performance, technology and craftsmanship. While every model is the maximum expression of sports car design, there is the opportunity for each individual client to put their own finishing touch to their car, thanks to the range of personalisation possibilities available through the "Personalisation & Atelier" programme.
The Ferrari Atelier, flagship for the "One to One" Personalisation Program, was launched at the end of May 2008 with the 612 Scaglietti, and was extended to the 599 GTB Fiorano in November 2008.
From March 2009, Ferrari will also introduce the California on to the program.
The Personalisation & Atelier Team in Maranello is eager to welcome clients, with the presence of a dealer representative, to this special location based within the factory, and help them to realise a unique car through a wide range of contents and special equipment.
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